IdeaMap.Net is ideally suited for the client who needs to identify, quickly and inexpensively, the most compelling set of features or messages from a large array of possibilities for new (or existing) products or services.

Applications for IdeaMap.Net:

• Strong messaging development and product positioning
• New Product concepts, value proposition testing, rewards and benefits
• Service ideas
• Graphical layouts for magazine covers, packages, direct mail offers (using StyleMap version)
• Competitive intelligence
• Synthesize truly new product by mixing and matching components from different product categories.