Howard Moskowitz, Ph.D. Dr. Moskowitz is president and CEO of Moskowitz Jacobs Inc., a firm he founded in 1981. Dr. Moskowitz is both a well-known experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli), and an inventor of world-class market research technology. Among his important contributions to market research is his 1975 introduction of psychophysical scaling and product optimization for consumer product development. Whereas these methods are standard and well accepted today, they required a massive culture change in the 1975 business community. In the 1980's his contributions in sensory analysis were extended to health and beauty aids. Dr. Moskowitz has also developed and refined procedures, which enable research to interrelate products, concepts, consumers, experts and physical test instruments, in order to accomplish product optimization and reverse engineering. Finally, his research and technology developments have led to concept and package optimization (IdeaMap®), integrated and accelerated development (DesignLab®), and the globalization and democratization of concept development for small and large companies alike, in an affordable, transaction-oriented approach (IdeaMap® Wizard, IdeaMap®.Net, StyleMap®.Net).
Dr. Moskowitz graduated Harvard University in 1969 with a Ph.D. in experimental psychology. Prior to that, he graduated Queens College (New York), Phi Beta Kappa, with degrees in mathematics and psychology. He has written/edited sixteen books, has published well over 300 articles, has lectured in the U.S. and abroad, and serves on the editorial board of major journals. In 1972 Drs. Moskowitz and E.P. Koster co-founded the journal Chemical Senses and Flavor, now called Chemical Senses, the leading journal in the field. He has won numerous awards, among them the Scientific Director's Gold Medal for outstanding research at the U.S. Army Natick Laboratories, and the 2001, 2003 and 2004 awards by ESOMAR (European, now World Society Of Market Research) for his innovation in web-enabled, self-authored conjoint measurement, and for weak signals research in new trends analysis and concept development. The self authored concept technology has brought concept/package design development and innovation into the realm of the researcher, significantly reducing cost, time and effort for new product and service development. In 1992 Dr. Moskowitz founded a $2,000 prize for young scientists working in the psychophysics of taste and smell, administered through the Association of Chemoreception Scientists, which continues today to encourage young researchers. In 2004 he became a Fellow of the IFT (Institute of Food Technologists), and was awarded the David R. Peryam lifetime achievement prize by the American Society for Testing and Materials. In 2005 Dr. Moskowitz received the Charles Coolidge Parlin Award from the American Marketing Association, considered to be the “Nobel Prize” of market research, for his lifetime contributions to the field, ranging from product work to the optimization of consumer concept and package designs. He appeared weekly between 2004 and 2006 as the ‘Food Doctor’ on ABC NewsNow, where he anchored a 10 minute spot, featuring young food and beverage entrepreneurs spot, featuring young food and beverage entrepreneurs. more...

Arlene Gandler, B.A. Ms. Gandler, Managing Director, has 30 years experience in marketing research in the USA, Canada and England. She was with M&M® Mars for 13 years, first as Market Research Manager, and later as Senior Brands Manager for Uncle Ben's® Rice, during which a four year period's UBR's $ volume doubled.

Alex Gofman, MSc/ABD. is vice president of Moskowitz Jacobs Inc. He has been leading innovative market research and consulting for many Fortune 500 clients as well as the development of new methodologies and applications since he joined the company in 1992. Alex is well known as a co-inventor of world-class marketing and market research methodologies as well as for his work in cross-science development in experimental psychology in the field of psychophysics and computer science. He is also known as the architect of the award-wining Ideamap® family of products (Ideamap®, Ideamap®.NET, Stylemap®.NET, Videomap, Ideamap Wizard, etc.) as well as globally recognized brands as DesignLab®, ProductEngineer®, Concept Optimizer® and other MJI technologies, which were positively reviewed by The Wall Street Journal, The New York Times, The New Yorker, Research Magazine, Quirk's Marketing Research Review, etc. and used or licensed by many global corporations. Mr. Gofman previously worked with international high-tech and software development companies in the U.S.A. and Eastern Europe. From 1988 to 1991 he was the head of international group of SW/HW developers in Eastern Europe. The group was noted as one of the most advanced in the Eastern Europe (many of the group members now hold top positions in leading American, Canadian, European and Israeli technology companies).
He authored and co-authored more than 30 papers and 18 patents, contributed to several books, and presented papers at multiple international conferences around the world that earned him several awards nominations. Born in an industrial region of the Ukraine, Mr. Gofman has an MS degree in Computer Science from Donetsk National Technical University, where he graduated summa cum laude in 1981. Alex completed full Doctor Course at Makeevka (MacNII) R&D Institute (ABD, 1990). more...

Bert Krieger, MBA. Executive Vice President, Chief Research Officer, Mr. Krieger brings a broad range of experience to his position based on his past employment at leading package goods manufacturers and research suppliers. For the past 20 years, he has been employed at Moskowitz Jacobs. His principal responsibilities are in the areas of client service, project consultation and study design.
Mr. Krieger is highly experienced in terms of concept, package and product optimization. He has a BS from Northeastern and an MBA from the University of Connecticut.

Madhu Manchaiah, Mr. Manchaiah is Software Development Manager with ten years of experience in product development and project management. He has been managing product design, software architecture and IT operations since he joined the company in 1997. He was previously with Eastman Kodak Software and Sigma Imaging Technology, maker of leading document work flow system.

Zhenyu Ma, MSEE. Mr. Zhenyu Ma, Senior Systems Analyst, has MSEE degree from Northeastern University and total of more than 7 years of advanced work experience in UNIX and Windows® environments.

Donna Lashower, CPA. Ms. Lashower, VP Finance, has been previously with Deloitte Touche, and with Revlon.